Client: Urban Hydrations

Urban Hydrations- Created an ultimate beauty collection to honor the great Whitney Houston with hair products, hand creams, and body sprays. This was a beauty launch exclusively at JCPenney department stores and available online for customers. 

Urban Hydrations curated a runway show at JCPenney to showcase all the styles from the movie and give viewers an exclusive view of the beauty products for purchase. 

 

The added bonus was there was a red carpet experience to view the movie in the Dallas market a few days before the actual release date. 

 

We were able to join this campaign as freelance events team members with the Director of Marketing handling RSVP table for influencers and guests for the runway show assisting JCPenney brand department with the Run of Show and encouraging product purchases. Additionally, we provided brand support at movie screenings by creating gift bags for guests, theatre set-up, and table check-in.